In the past couple of months, Nuffnang has been undergoing some new developments. To explain this I would probably have to go into some details of the things we've been doing. Not many people know but Nuffnang throughout the region (Malaysia, Singapore, Philippines and Australia) is owned by the Netccentric Group. (For those of you remember, I blogged about Netccentric more than three years ago even before Nuffnang started)
The Netccentric Group which Ming and I started a few years ago also controls other web companies under the same group, among which are ChurpChurp, Rippelwerkz and another social media startup we've invested in that will be coming up soon. Lots of these companies work hand in hand (some behind the scenes) to make Nuffnang what it is today.
Every growing company reaches a time where it needs to consolidate some of its practices to make it run efficiently so that's what we've been doing in the past few months.
One of the things we've done is starting Nom Nom Media in Malaysia and Singapore.
With the growth of ChurpChurp, we increasingly see a number of advertisers we work with constantly looking at overall social media campaigns that integrate both blogs and Twitter, as opposed to just individual blog or Twitter campaigns. So for that reason (among many others), we decided to start Nom Nom Media to resell both Nuffnang and ChurpChurp and integrating them to come up with overall social media campaigns.
If you're wondering why the name "Nom Nom", click here to see the Malay Mail article on Nom Nom Media.
Nuffnang itself will evolve. Every technology company in this day and age has to evolve quickly or risk being left behind one day. So there are some exciting things that we'll be coming up with in the next few months to ensure Nuffnang keeps up with his growth.
Adding to the team
We've also been on a huge hiring spree adding people on all Nom Nom, Churp Churp and Nuffnang. Here are a few of the Nuffies that joined us this month from Malaysia and Singapore.
Sara, Nicholas, Rachel and Jacq.
and there's Melody and Dana from Singapore.
While the "Nuffies" as we know everyone to be have always been hired under different companies in the group (Nuffnang, ChurpChurp, Nom Nom, Netccentric, Rippelwerkz and etc etc), to the outside world we've still always been known as Nuffies and we've always worked together as a single team.
The Netccentric Group has grown immensely in the past few years. We've now got 40-50 great staff in the group and we all hope that all we've been working on for the past few months will position us well to keep up with the growth we'll have in the coming years.
To those who have brought us this far: our clients, our bloggers/twitterers and very importantly our partners. Thank you for always having faith in us. The next few years are going to be crazy and believe us when we say we've done all we can to prepare for it now.