Let The Ads Begin

This is another e-mail I sent out to our Nuffnang bloggers last night.


Dear Nuffnang Bloggers,

When Nuffnang carried out its BETA launch a little more than 2 weeks ago, the team at Nuffnang tried very hard to remind bloggers that it would take up to 1-2 months from launch before the paid ads start rolling out.

We said 1-2 months because we did not want to disappoint. We were afraid to promise too much too soon and end up delivering too little too late.

But as I sit at my work station now after a long day of meetings, I can confidently say to all of you now that we have gotten advertisers on board and the first paid ads will roll out the week after next on the 25th of March 2007.

How did we manage to shorten the time we needed since launch to get our advertisers on board?

It was not because of the hard work all of us at Nuffnang had put in the past couple of weeks, nor was it because Ming and I are good at talking during marketing meetings, but it was because of the support all of you had given us since our BETA launch.

Without your support, our community would not have the reach and coverage that we have today and without that, we would not have been able to impress the advertisers with numbers at meetings like we just did. Without your support, there will be NO Nuffnang.

On behalf of all of us at Nuffnang, I just have to sincerely say a big THANK YOU to each and every one of you. Thank you for your support. Thank you for believing in us. Thank you for putting enough pressure on us to make sure that none of us slack.

Now that I have effectively polished all your shoes and made you smile, it is time for me to ask two favours of you.

Firstly, the advertisers who will be advertising on our network for the first two weeks are especially interested in advertising in your Skyscraper Ad Units. However, they were quick to note that a number of bloggers had put their Skyscraper Ad Units too far down the Sidebar to garner any attention. The rule of thumb is that each Skyscraper Unit must be placed high enough in the sidebar such that it is visible when your blog first loads up (without the need to scroll down).

The advertisers have said that they will NOT advertise on any blog that has its Skyscraper Ad Units placed too far down. So if your Skyscraper Ad is placed wrongly, please correct it asap and we will do our best to make sure that you won't miss the first round of ads.

For those of you who have placed the Large Rectangle and Leaderboard ad units. Well done on that, the advertisers were very happy with the placements.

The second favour I have to ask of all of you is when our ads launch, please do support our advertisers! Let us show them that this new medium of advertising is not overrated.

Let us show them the power of the blogging community!