Last Saturday night, 11.58PM.
While most people were either sleeping or out partying, all of us at Nuffnang were behind our computers waiting for the first ads to launch.
Call me a pessimist, but I always believe that something will always goes wrong. So to make sure we were prepared for it, I got everyone at Nuffnang to stay up and sit in front of our computers, waiting to pounce at the problem when it surfaced.
The clock hit 12AM and our servers starting serving out the first paid ads.
Everything ran smoothly at first but we noticed a small bug that affected a small number of blogs.
All of us got to work immediately and before long, we had ironed out all the problems.
There was nothing left to do but sleep.
I stared at my computer screen for a while admiring our first paid ads.
As I sat there, I thought about the challenging week I had ahead of me, meeting advertisers every day, big to small and all from various industries.
Then I thought about what a very big advertiser I was dealing with asked me just last week,
"Timothy, how in the world did you guys get so many blogs to sign up with you in just these few weeks?".
I paused for a while, wiped the sweat off my forehead and said
"It wasn't because of anything we did... it was what the bloggers that supported us did. They are the only reason why we are where we are today."
When I meet this week's batch of advertisers, my answer to that question will be no different.